by Annabel Beyra | Aug 2, 2020 | Blog, Featured
When a crisis hits, especially one with the worldwide repercussions of that of the Covid-19, knowing how, when, and what to communicate becomes more of an art than a science. This is clearly not the ideal time for a product launch, but should communications be...
by Annabel Beyra | Aug 2, 2020 | Blog, Featured
It’s during challenging times like these that we are reminded of our fragility and how much we are interconnected as human beings. Just recently, I heard the saying ‘we’re all in the same boat, but not on the same ship,’ which I take to mean that we are all trying to...
by Annabel Beyra | Jun 30, 2015 | Blog, Featured, Latin America
By Annabel Beyra, APR Thought leaders in health care delivery shared their thoughts on the trends and innovations in health care in Latin America, during a recent business gathering hosted by WorldCity in Miami. A major theme of the discussion focused on how wearables...
by Annabel Beyra | Jan 12, 2015 | Blog, Featured, Marketing
By Annabel Beyra, APR One of the biggest requests I get from clients is “Can you help us in engaging with influencers?” The short answer is yes, but it’s actually a bit more complicated than that. The fact of the matter is that not every brand has an influencer...
