By 2020, nearly one out of every 10 dollars in the world economy will come from Latin America. At the same time, the U.S. Hispanic market accounts for 17 percent of the U.S. population and continues to expand in size and influence.
These audiences may share a language and a distant heritage, but they are by no means homogeneous. It takes skill, experience and cultural understanding to create meaningful interaction. Fusion Communications has the public relations and marketing resources and expertise your organization needs in order to effectively penetrate these flourishing markets.
Our work has focused on Latin America and the Caribbean for the past 15 years, and we understand the complexities involved in reaching the right consumer, with the right message at the right time.
In addition to offering support in public relations strategy and implementation, you can rely on us for event management, social media strategy and execution, as well as the development of creative off-line marketing activities. Fusion’s network of strategic partnerships across Latin America, the Caribbean and the U.S. ensures that you have access to in-market expertise in virtually every country.
Latin America, the Caribbean and the U.S. multicultural market offer unprecedented opportunity. Let Fusion Communications help you tap this power and potential for your company and brand.
Fusion Communications excels in its in-depth understanding of Latin American and U.S. Multicultural audiences.
Each agency principal has a well-documented track record of brand-building achievement for Fortune 500-level organizations in Latin American and US Multicultural markets.